JUST LIKE THE OLYMPICS, THIS OPENING CEREMONY IS FOR CONTENT CREATORS

These days, it’s not enough for fashion brands to only sell products. Consumers want more, they want to be enticed, they want CONTENT relevant to them.

http-::www.nbcnews.com:business:consumer:how-stay-track-when-online-shopping-just-soooo-easy-n690686

The internet expels so much information, which means that consumers are constantly overloaded with this information, so what does this mean? It means that consumers are being more selective about the content they bestow their attention to, which ultimately places pressure on fashion brands to maintain consumer appeal.

Screen Shot 2017-04-25 at 11.38.04 PM

One brand that is successfully catering to this demand is Opening Ceremony. The label has created a ‘Discovery’ page on their website that frequently provides content ranging from fashion reviews, the latest collections, music related articles, celebrity interviews to culture pieces.

Screen Shot 2017-04-14 at 9.55.12 PM

Screen Shot 2017-04-14 at 9.56.52 PM

The brand has created an inclusive and relatable community for their consumers, weaving together fashion and lifestyle elements that appeal to their target market. This tool not only enables Opening Ceremony to advertise their products, but to build a platform that enables them to further elevate and enhance their creations.

In a bid to maintain consumer attention and intrigue, Opening Ceremony and many other brands alike are applying editorial opinions to generate a sense of relevancy and personification for their market.

 

 

[FEATURE IMAGE] [IMAGE 1] [IMAGE 2] [IMAGE 3] [IMAGE 4]

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s