COMME des ELSA?
With the massive success of ‘Frozen’, this highest-grossing animated children’s film joined hands with fashion powerhouse COMME des GARÇONS to create a collection that speaks to our inner child. Just in time for the holiday season, this collection was revealed in December of 2014 and sparked much excitement from both fans of the film as well as the brand.
According to Adrian Joffe, CEO of COMME des GARÇONS and Dover Street Market, Disney approached the brand first and they “jumped at the chance”. Well who wouldn’t, considering the world was going feverous for Frozen. The brand’s designer Rei Kawakubu combined the films well-loved characters with COMME des GARÇONS signature polka dots and developed a collection including pajamas, t-shirts, jackets, tote bags, silk scarves, cushions, sneakers and leather clutches.
Special installations were unveiled in front of Dover Street Market’s New York boutique, Tokyo store in Ginza and the Christmas windows in the London precinct and remained throughout the holiday season.
And in the words of Olaf the snowman, ‘some collections are worth melting for’.