JUST LIKE THE OLYMPICS, THIS OPENING CEREMONY IS FOR CONTENT CREATORS

These days, it’s not enough for fashion brands to only sell products. Consumers want more, they want to be enticed, they want CONTENT relevant to them.

http-::www.nbcnews.com:business:consumer:how-stay-track-when-online-shopping-just-soooo-easy-n690686

The internet expels so much information, which means that consumers are constantly overloaded with this information, so what does this mean? It means that consumers are being more selective about the content they bestow their attention to, which ultimately places pressure on fashion brands to maintain consumer appeal.

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One brand that is successfully catering to this demand is Opening Ceremony. The label has created a ‘Discovery’ page on their website that frequently provides content ranging from fashion reviews, the latest collections, music related articles, celebrity interviews to culture pieces.

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The brand has created an inclusive and relatable community for their consumers, weaving together fashion and lifestyle elements that appeal to their target market. This tool not only enables Opening Ceremony to advertise their products, but to build a platform that enables them to further elevate and enhance their creations.

In a bid to maintain consumer attention and intrigue, Opening Ceremony and many other brands alike are applying editorial opinions to generate a sense of relevancy and personification for their market.

 

 

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WE ALL WANT TO HAVE BREAKFAST AT TIFFANY’S

If you were to randomly stop someone on the street and asked them who they thought were a fashion icon, many would undoubtedly answer Audrey Hepburn. The haughty yet classy style icon is a household name and has left a lasting impression in the fashion and film world with her most noteworthy role in ‘Breakfast at Tiffany’s’.

http-::www.weddedwonderland.com:15-romantic-movies-perfect-for-date-night:

The 1961 American romantic comedy solidified Hepburn’s position as a fashion frontrunner during this time and in 2012, the film was deemed by the US Library of Congress as “culturally, historically and aesthetically significant”. The fashion and notion of extravagance is undeniably the most significant aspects of the film, with the jewellery brand Tiffany & Co, being the one of the most memorable.

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‘Breakfast at Tiffany’s’ was the first time the brand had been used as a film location, expressing that they were “grateful for the kind words and free publicity”. The jewellery brand which was already established as a luxury retailer during this time, further gained recognition and status through the film.

A  young girl dressed as Audrey Hepburn's character in the film "Breakfast at Tiffany's" walks past the Tiffany & Co. store in New York

Hepburn’s portrayal of the oh-so stylish Holly Golightly with her lavish adornments is considered one of the most iconic images of 20th century film and have continued to inspire today. The flagship store in Manhattan, New York where Tiffany was featured in the film remains a popular location for tourists and many fans alike.

 

 

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BAND MERCH OR BLAND MERCH

So what’s your favourite Nirvana song?

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This is the first thing you would be confronted with if you wore a Nirvana tee today, or any other band tee for that fact. So what’s with the low-key cynicism you ask? Well this all dates back to nostalgic craving of old school rock bands plus fast fashion’s rampant need to generate fashion trends.

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Unlike band merch today that is typically donned by fans, ‘vintage’ merch from bands such as Nirvana are now worn by anyone and everyone. Band merch from the past has transcended the notion of typical ‘band merch’; they’re no longer about music anymore and has become a mere fashion statement. The true meaning of band t-shirts has gotten lost in the process of dying subcultures that were flourishing especially during the 80s and 90s.

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Nostalgia is the driving demand for iconic band tees but most people today wear them simply because everyone else does and that it’s just ‘cool’. Fast fashion’s overzealous hunger for the constant spewing of trends has unfortunately led to the devaluation of the personal and once-treasured notion of owning a band tee.

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Now that the trend of ‘old-school’ tees are becoming more and more widespread, actual fans of these rock bands are not impressed. What was once so personal and meaningful to these groups no longer carry the same significance. In a world where fashion trends are so rapidly changing and disposable, anything can end up like the Nirvana tee.

 

 

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